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Introduction from
Networking:
The New Rules
By Rob Yeung
Working life ain't simple any more. There was
a time when you worked hard, your employer
looked after you, and you just carried on until
you received your gold carriage clock on retirement.
But that simple career path is dead. There
are more threats in the world – mergers and
acquisitions, globalization and jobs being outsourced
or offshored, downsizing programs, and
job cuts. And these have turned the workplace
into a minefield of treacherous personalities,
unexploded resentments, and ticking egos. Who
can you really trust? What do you need to do or
say to get ahead?
But there are more opportunities too. You
aren't tied to the one employer any more – you
can move around and seek bigger pay rises,
greater responsibility, more interesting challenges.
Employers no longer look down on people who
want to take career breaks to go traveling or do
something different. You can go freelance or set
up your own business and try to make your first
million. The world is literally your oyster.
In this complex world of work, the rules of
work have changed. We can all think of people
who got promoted who didn't deserve to be.
Come to think of it, we can all probably think of
someone who does deserve to get promoted, but
hasn't been. And, to add insult to injury, on top of
our day-to-day jobs, we're expected to deal with
office politics, to be a good team player, and to
network. And how do you get headhunted exactly?
All of these are things that no one ever really
tells you how to do.
Well, this series tells you how to do these
things. And this book looks at networking – probably the most
important single skill that everybody talks about, but no one ever teaches
you.
Most people throw up their hands in horror at
even the mention of the word. It conjures up
images of having to fawn and be insincere to people
you don't like in order to get ahead. However,
I'm going to show you that the reality is much
more civilized. No matter how uncomfortable or
awkward you may feel about meeting strangers,
networking is a skill that can be learnt.
But let's cut to the chase.
After all, who has the
time to sit and read hefty management tomes?
Too often, an author has a handful of great ideas,
but then ruins them by spending hundreds and
hundreds of pages explaining them carefully in
excruciating detail, giving too much background
and yawn, yawn, yawn. I've lost the will to live.
When I read one of those books, I start to flick
through the chapters and pages with increasing
impatience – wanting to shout, 'Come on, get to
the point!' Ah, but there is a reason why so many
books are so long. The truth of the matter is that
many publishers want their authors to write
lengthy books so that they can slap on a big fat
cover price. So this book is short and full of
practical, pithy advice.
This book will not patronize or talk down to
you. It is not a guide for idiots or dummies. You
are a bright professional who simply wants some
new ideas and nuggets of information. You do not
need everything spelt out for you with endless
examples to get the point across.
So if you have ever wanted to know how to get
ahead in your career – but don't have the time to
plough through Bible-sized manuals or books that
talk down to you – then this is the book for you.
Feel free to flick through and find the chapters
that are most interesting for you.
Rob Yeung
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